Over the years, many of us have come to take 0% APR credit card offers for granted. But not very long ago, 0% introductory teaser rates barely existed. For example, a 1999 article on CNN commenting on trends in the credit card industry wrote:
“There is some good news for people looking to consolidate their credit card balances: Teaser rates have been inching down since late 1997. The typical rate on new teaser rate mailings in the third quarter of 1998 was 4.14 percent, down from 5.33 percent in 1997.”
Not only were introductory rates significantly higher, they were also much less common. The same 1999 article explains:
“In the third quarter of 1998, only 36 percent of new card offers mailed to consumers included an introductory rate, according to BAIGlobal Inc., a Tarrytown, NY, market research firm. ”
Today, nearly every offer available provides a 0% introductory rate on either purchases, balance transfers, or cash advances.
However, given the current “credit crisis” it is not unreasonable to think the banks may cease giving money away at 0% rates at any time. Fierce competition and huge profit margins enabled the banks to offer increasingly generous offers to get new customers. Yet falling profits and concerns about lending could trigger a domino effect in which one bank after another stops offering 0% rates. It’s happened in the recent past; it could easily happen again.